Saturday Listening Lesson–Game Dynamics

Today’s

Vocabulary

(1) Appointment: A scheduled time to meet

I have appointments all afternoon. Could we meet in the morning?

(2) Progression: Advancing, going forward

I had hoped that his progression would be faster, but he’s learning too slowly to succeed.

(3) Communal: Related to a group.

Our communal effort has allowed us to do good things.

Today’s

Questions

1. Which of these is a business example of an appointment dynamic?

a. You can have a free cup of coffee after you get 10 stamps on your card.

b. On Black Friday, you get a discount if you go to the store very early in the morning.

c. You can sit in a special waiting area at the airport if you’re a frequent flyer.

2. Which of these is a business example of a progression dynamic?

a. You can have a free cup of coffee after you get 10 stamps on your card.

b. On Black Friday, you get a discount if you go to the store very early in the morning.

c. You can sit in a special waiting area at the airport if you’re a frequent flyer.

3. Which of these is a business example of a influence/status dynamic?

a. You can have a free cup of coffee after you get 10 stamps on your card.

b. On Black Friday, you get a discount if you go to the store very early in the morning.

c. You can sit in a special waiting area at the airport if you’re a frequent flyer.

7________________________

Saturday Listening Lesson

________________________

By Jeremy Schaar

This week on the blog, I’ve been featuring game dynamics. Today I’ll introduce a great video that explains what game dynamics are in detail. You’ll learn some important new vocabulary and learn how to motivate people in interesting ways.

Here’s a link to the video.

The speaker’s name is Seth Priebatsch and for the first four minutes and 23 seconds of the video he argues that the past decade was about social. This means society figured out how they would interact with each other online. He mentions Facebook as the primary thing, but he might have mentioned Twitter, LinkedIn, and websites that are important in specific countries. The general point is that this work is done.

He then says that the next decade will be about building the game infrastructure. This means that society will decide how to influence each other with game dynamics.

Finally, he gets to the exciting part of the presentation: four game dynamics that can be used to influence people. For each dynamic, he first explains what it is. After that, he gives a real life example, a traditional game example, and an example where it’s used for good.

I’ll present his ideas here in simple English. After you understand the basics, watch the video and try to understand all the great details he gives.

1. Appointment Dynamic: To succeed you have to go somewhere at a specific time and do a specific action.

Real World: Happy Hour. You pay less for your drink at the bar if you go at a specific time.

Game Example: Farmville. You have to play at certain times to succeed.

Good Example: Create a game of taking medicine at a specific time.

2. Influence and Status Dynamic: Changing someone’s behavior with social pressure

Real World: Credit card colors matter. We want a card with a better color.

Game Example: Modern Warfare is a game where you try to get a better icon.

Good Example: School is just a game with grades. But we could make the status better than “A”.

3. Progression Dynamic: Doing many small things to get to a goal

Real World: LinkedIn profile creation has a blue bar that you try to move to the right.

Game Example: World of Warcraft is a game where you try to level up your characters.

Good Example: A business could give customers rewards if they do enough of something.

4. Communal Discovery: Succeed by working together

Real World: Digg is a website where people choose the best stories together.

Game Example: McDonald’s Monopoly is a game where people try to find game pieces together.

Good Example: The Darpa Balloon challenge showed how people working together can solve really difficult problems.

So, how well did you understand? As always, if you have any questions or want more practice, comment on the blog, Facebook, or Twitter.

CHECK YOUR ANSWERS!

Answers To Today’s Questions

B, A, C

——————————————

You Can Do It All Yourself But You Dont Have To

Leave a Reply