(1) Exhibitor: Someone who presents something at a trade show.
At the medical equipment trade show, exhibitors showed the latest technology for hospitals.
(2) Booth: A space for exhibitors.
We decorated our booth with trees and plants to show that we’re environmentally friendly?
(3) Lead: Someone who might buy your product or service.
We got 150 leads from the show. If 10 percent of them buy, we’ll be doing great.
1. Why might you go to a trade show?
a. To get leads
b. To visit a new city
c. To buy a booth
2. Who goes to trade shows?
a. Exhibitors, Buyers, Organizers
b. The general public
c. Organizers and buyers
3. Who might say “Thanks for stopping by the booth. I’d love to show you our product”?
a. An organizer
b. An exhibitor
c. A buyer
By Jeremy Schaar
Today’s topic is trade shows. In today’s lesson, you’ll learn the most important vocabulary for trade shows and some of the language you’ll use at the show.
Let’s start off by thinking about what a trade show is and why you might want to attend one.
A trade show is a place for companies in one industry to show off their products or services. For example, a book publishing company sells books. At a book trade show, they would want to get a booth and be an exhibitor.
To exhibit means to show or present. A booth is your space at a show. For the booth, you can get a shell scheme or design it yourself. A shell scheme is usually just a small space–maybe 9 square meters–with a table and chairs. If you design your booth by yourself, anything is possible. It can be really huge with lots of stuff.
Exhibitors go to trade shows in order to meet potential buyers of their stuff. Sometimes these potential buyers are called leads. After the exhibition is finished, the exhibitors will contact the leads and try to get them to buy.
Of course exhibitors aren’t the only people at the show. You’ll also find buyers. At a book show, this might mean the general public, but some shows don’t allow the general public to attend.
Finally, there are the organizers of the trade show. If you go to a show, the organizer will sell you your booth. They’ll introduce you to leads and help you with whatever problems you might have.
Here are a few trade show sentences you might use:
If you want to learn more about trade shows and stay up-to-date on the industry. I’d highly recommend the website TSNN.com. TSNN stands for Trade Show News Network.